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I Love It. What Is It?: The Power Of Instinct In Design And Branding,New
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The internationally renowned design agency Turner Duckworth presents stories and advice gathered from 30 years of working with the worlds biggest brandsNo other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonalds, CocaCola, and even Metallica. Published on the occasion of their 30th anniversary, I love it. What is it? showcases Turner Duckworths philosophies, learnings, and adventures from three decades of working with major brands and presents the firms unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.Features texts from leaders in the fascinating but oftenhidden worlds of design and branding, including: Moira Cullen (Former Design Director, CocaCola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonalds); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.
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