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Ice To The Eskimos: How To Market A Product Nobody Wants,New
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You.That'S Right. You.You'Ve Got A Problem.You'Ve Got A Product That'S Not First In Its Class.It'S Not Even Second.You'Ve Got To Find A Way To Market That Product.What Are You Going To Do?You'Re Going To Read This Book, That'S What.Let'S Face It. There Comes A Time In The Life Of Every Business When A Product Or Service Does Not Sell Up To Expectations.Maybe Your Product Is Outmoded. Or Hasn'T Been Positioned Correctly. Or Is Competing In A Crowded Market. Whatever The Reason, Ice To The Eskimos Is Dedicated To Helping You Reclaim That Lost Ground. It'S About Taking A Product Or Service And Turning It Into A Winner. If You'Ve Got A Product That Is Not The Best In Its Field, Then You Will Love Ice To The Eskimos. Take The Principles Jon Spoelstra Writes About And Run Hard With Themyou'Ll Be Amazed By The Results.Written By The Former President Of The Hapless New Jersey Nets, Jon Spoelstra Is The Man Responsible For Tripling That Team'S Lagging Revenues In Just Three Years And Increasing The Seasonticket Holders Base By 250 Percent. This Guy Knows What He'S Talking About. What Everyone Else Had Seen As A Lost Cause, Spoelstra Saw As An Outstanding Opportunity To Reawaken A Tired And Beaten Product To Achieve Unprecedented Profitability.Not Just For Sports Marketers, This Lively, Entertaining Book Successfully Makes The Jump From Sports To Whatever Your Product May Be. The Techniques Spoelstra Perfected While Working For Teams In The Nhl And Nbafrom Innovative Packaging To Image Overhaulapply To Any Product In Any Company. The Numerous Winning Examples Are Sure To Make Ice To The Eskimos A Mustread For Anyone With A Product Or Service To Sell.Ice To The Eskimos Is Sure To Be An Instant Marketing Classic. It Will Show Millions Of Readers How To Market Their Product...Sometimes Even After They'Ve Given Up Hope. By Using The Powerful Techniques In This Book, You Too Can Learn To Achieve The Impossible And Market Ice To The Eskimos.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the book's page count? A: The book has two hundred eighty-eight pages. This length provides a comprehensive exploration of marketing strategies.
- Q: What are the dimensions of the book? A: The book measures five point five one inches in length, zero point nine eight inches in width, and eight point two seven inches in height. These dimensions make it easy to handle and store.
- Q: What kind of binding does the book have? A: The book is bound in hardcover. This type of binding enhances durability and gives it a professional appearance.
- Q: How do I apply the marketing techniques from the book? A: You can apply the techniques by analyzing your product's current market position and implementing the strategies discussed. Each chapter provides actionable steps to improve product visibility.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It breaks down complex marketing concepts into understandable strategies that anyone can implement.
- Q: Can I use the principles in this book for non-sports products? A: Yes, the principles can be applied to any product or service. Jon Spoelstra illustrates how sports marketing strategies translate to broader business applications.
- Q: How should I care for this book? A: To care for the book, keep it in a cool, dry place and avoid exposure to direct sunlight. This will help maintain its condition over time.
- Q: Is there a warranty or return policy for this book? A: Yes, there is a return policy. If you are not satisfied with your purchase, you can return it within a specified period for a refund.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer service immediately. They will assist with a replacement or refund.
- Q: Is this book appropriate for all age groups? A: Yes, the book is appropriate for all age groups. It is designed for anyone interested in improving their marketing skills.
- Q: What genre does this book belong to? A: The book belongs to the Management and Leadership genre. It focuses on marketing strategies and business growth.
- Q: Who is the author of the book? A: The author is Jon Spoelstra. He is known for his successful marketing strategies in professional sports.
- Q: What kind of condition is the book in? A: The book is used but in good condition. It may show slight signs of wear but is still fully readable.
- Q: What makes this book a must-read? A: This book is considered a must-read because it offers unique insights into turning struggling products into successful ones, backed by real-life examples.
- Q: How can I benefit from reading this book? A: You can benefit by learning effective marketing strategies that can help revive underperforming products, enhancing your business skills.