Title
Ice to the Eskimos: How to Market a Product Nobody Wants,Used
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
You.That's Right. YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with themyou'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the seasonticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBAfrom innovative packaging to image overhaulapply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a mustread for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main topic of 'Ice to the Eskimos'? A: 'Ice to the Eskimos' focuses on marketing strategies for products that are not performing well in the market, providing insights on how to reposition and rejuvenate such products.
- Q: Who is the author of this book? A: The author of 'Ice to the Eskimos' is Jon Spoelstra, who has a background in sports marketing and has successfully increased revenues for the New Jersey Nets.
- Q: What type of book is 'Ice to the Eskimos'? A: 'Ice to the Eskimos' is a hardcover book categorized under Management & Leadership, aiming to provide practical marketing advice.
- Q: How many pages does 'Ice to the Eskimos' have? A: 'Ice to the Eskimos' has a total of 288 pages.
- Q: What is the condition of the book being sold? A: The book is listed as 'Acceptable' condition, which indicates it may show signs of wear but is still usable.
- Q: When was 'Ice to the Eskimos' published? A: 'Ice to the Eskimos' was published on May 29, 1997.
- Q: Can this book help with marketing products in industries outside of sports? A: Yes, the techniques discussed in 'Ice to the Eskimos' are applicable to various industries beyond sports, making it relevant for any product or service.
- Q: What key marketing principles does the book emphasize? A: The book emphasizes innovative packaging, image overhaul, and understanding market positioning to turn underperforming products into successes.
- Q: Is 'Ice to the Eskimos' suitable for beginners in marketing? A: Yes, the book is written in an accessible style, making it suitable for both beginners and experienced marketers looking to enhance their strategies.
- Q: What makes 'Ice to the Eskimos' a recommended read for marketers? A: The book is filled with practical examples and actionable strategies, providing marketers with the tools to revitalize their products and achieve better sales outcomes.