IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations,Used

IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations,Used

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SKU: SONG0471129569
UPC: 9780471129561
Brand: Wiley
Condition: Used
$29.36
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An easytounderstand and easytoimplement method for creating new ideas and new productsThis book blows the lid off the socalled "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Wellknown and respected authors Steve Rivkin and Fraser Seitel take readers into the IdeaScape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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