Title
Identittsorientiertes Stadtmarketing: Ein Beitrag zur Koordination und Steuerung des Stadtmarketing (Schriften zu Marketing und ,Used
Delivery time: 8-12 business days (International)
Product DescriptionIm Vergleich zum unternehmerischen Marketing sieht sich das Stadtmarketing auf der Subjekt und Objektebene einer besonderen Komplexitt ausgesetzt. Hieraus resultieren mit der internen Koordination der heterogenen Akteure und der externen Steuerung der vielfltigen Angebotskomponenten zwei zentrale Herausforderungen an die StadtmarketingFhrung. Geleitet von der Hypothese, dass das interdisziplinr diskutierte Identittskonstrukt einen Beitrag zur Lsung dieses Problems leistet, entwickelt der Autor mit dem identittsorientierten Stadtmarketing ein Referenzkonzept fr die StadtmarketingFhrung. Das theoriegesttzte Konzept erfhrt eine empirische Fundierung auf der Basis einer bundesweiten Befragung zum Selbst und Fremdbild der Stdte Bielefeld, Dortmund und Mnster.About the AuthorDer Autor: Christian Ebert wurde 1976 in Pforzheim geboren und begann 1995 sein Studium an der Universitt Mnster, welches er 2000 als DiplomKaufmann beendete. Im selben Jahr nahm der Autor seine Ttigkeit am Institut fr Marketing der Universitt Mnster auf und beschftigte sich dort schwerpunktmig mit Fragestellungen des Stadt und Regionenmarketing. 2003 erfolgte die Promotion an der Universitt Mnster.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
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We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.