Title
Identity Design Sourcebook: Successful Ids Deconstructed and Revealed,Used
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Identity Design Sourcebook is a vast collection of identity projects broken down into three sections: corporate identities, online identities, and identity redesign projects. Section One: How to land, work with, and keep large corporate clients Corporate design projects are some of the most lucrative and highly sought after graphic design projects available. This section explores the important role graphic design plays as part of a strategy for big business success and offers designers businesssmart information on how to land, work with, and keep, large corporate clients no matter what the size of the design firm. From BP, to Muzak, corporate identity projects are presented from the ground up. Top designers share their processes in creating these corporate identities from initial client meetings and planning, through logo and brand development, to a wide variety of identity applications including the electronic realm. Text highlights the strengths of each project, and how the graphic design process and approach made for business success as well as tips on the best ways to attract, land, and work with corporate clients (and garner return business). Section Two: How to design for your online audience whether you?re working with online companies seeking to create and sustain online brands or with established companies struggling to migrate alreadyknown and trusted brands to the web. Brandloyalty is the holy grail of business everywhere and that business is increasingly ebusiness. What makes an online brand strong? What are the potential pitfalls and untapped power sources for designers of online brands? How do you translate an existing brand to the world of the Internet? This section gets to the bottom of the secrets of brand design and explores the graphic techniques that help make online brands strong. By focusing on graphic identity, and how it contributes to the success of the ebrand. Each case study will be illustrated with the online logo, offline logo (if applicable), and screen shots of the website. There may also be sketches, or other materials illustrating the brand. Section Three: Image is king, and visual identity is its signature. How do top firms redesign this graphic signature without losing ground? This final section offers readers a stateoftheindustry look at identity programs that modernize, reposition, define, and spell renewed success. Each profile traces the process of redesigning a company?s graphic identity: beforeandafter examples, false starts, sketches, processes, and finished works of design from South Africa, Mexico, Hong Kong, England, Korea, Italy, Norway, China, and the United States.
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