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IDEO: Masters of Innovation,Used
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When people ask me what IDEO does, I say we design neat stuff, says David Kelly, one of the firms founding partners. But neat stuff is just the beginning. Since its inception this worldrenowned design firm has operated under the philosophy that in order to design for the future, you have to understand whats missing in the present. Clearly, that philosophy has paid off. With a client list that reads like an AZ of top businesses, from Amtrak and Canon to BMW, Nike, and PepsiCola, IDEO has helped hundreds of companies leap to the forefront of the marketplace, earning them the kind of visibility and reputation that has made their name synonymous with innovation, excellence, and creativity.This first indepth study of IDEOs background, working methods and design output explores how and why the firm continues to lead the way in industrial design. Filled with vibrant, fascinating shots that demonstrate IDEOS unparalleled ingenuity, it reveals why IDEOs strategies are as innovative as their concepts. From projects most people never even thought of redesigning (chocolates and flipflops) to things we all wish could be designed better (office chairs, electronic books, and remote controls), IDEO helps companies and their consumers change the way we think about doing ordinary tasks. Whether its kitchens that speak to you, shopping carts that glide down aisles, trains that reach destinations more efficiently than planes, or sunglasses that help Olympic athletes compete more effortlessly, IDEO continues to be one step ahead of the present. This vibrant volume offers an inside look at an exciting firmand futurebrimming with neat stuff. Worldwide offices in Palo Alto, San Francisco, Chicago, Grand Rapids, Boston, London, Tokyo, and Tel Aviv An inspiring record for product designers and students Visit the site ideo.com Designs include Palm V, Neat Squeeze toothpaste dispenser, Copy Jet color printer, and Pop Shots camera
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