Ideology and the Image: Social Representation in the Cinema and Other Media,Used

Ideology and the Image: Social Representation in the Cinema and Other Media,Used

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To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approachesMarxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theoriesideology and imagesystems, and ideology and principles of textual criticismNichols shows how and why we make emotional investments in sign sytsems with an ideological context.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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