Ideology and the Image: Social Representation in the Cinema and Other Media,Used

Ideology and the Image: Social Representation in the Cinema and Other Media,Used

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SKU: SONG0253202566
UPC: 9780253202567
Brand: Indiana University Press
Condition: Used
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To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approachesMarxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theoriesideology and imagesystems, and ideology and principles of textual criticismNichols shows how and why we make emotional investments in sign sytsems with an ideological context.

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