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How to Use Behavioral Design to Create Change in the Real WorldIn this groundbreaking book, author Morten Mnster presents a set of rules that individuals and companies can follow to bring about necessary change.Using behavioral design and an accessible fourstep method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I was really hoping for a more engaging read. The writing felt dry at times, and I had a tough time finishing the book. Maybe it was just not the right fit for me. I expected more actionable strategies and less theory.
J
John Schmidt
Disappointed by the Format
I was really hoping for a more engaging read. The writing felt dry at times, and I had a tough time finishing the book. Maybe it was just not the right fit for me. I expected more actionable strategies and less theory.
J
John Schmidt
Disappointed by the Format
I was really hoping for a more engaging read. The writing felt dry at times, and I had a tough time finishing the book. Maybe it was just not the right fit for me. I expected more actionable strategies and less theory.
M
Maria Gonzales
Interesting but Needs More Depth
I found the concepts in this book quite intriguing, but they often felt surface-level. There were times where I wanted more detailed case studies or deeper analysis. Still, it’s a decent read if you're looking to get your feet wet in behavioral design.
M
Maria Gonzales
Interesting but Needs More Depth
I found the concepts in this book quite intriguing, but they often felt surface-level. There were times where I wanted more detailed case studies or deeper analysis. Still, it’s a decent read if you're looking to get your feet wet in behavioral design.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
