Title
Im Osten nichts Neues?: Eine pragmalinguistischsemiotische Analyse ausgewhlter Werbeanzeigen fr Ostprodukte im Zeitraum 1993 bi,Used
Delivery time: 8-12 business days (International)
Product DescriptionDie Auswirkungen der deutschen Wiedervereinigung sind im gesamten Bereich der Kommunikation sprbar. Der Untersuchungsgegenstand dieser Arbeit ist die werbliche Kommunikation fr die sogenannten Ostprodukte in den Printmedien. Dabei wird der Frage nachgegangen, ob sich aufgrund der unterschiedlichen Sozialisation andere Werte und Normen fr die Ostdeutschen ausmachen lassen und in welcher Form dies in der Werbekommunikation einen Niederschlag findet. Der Nachweis der kulturellen Determination von Werbetexten erfordert ein integratives Modell zur Textanalyse, das den engen Rahmen rein linguistischer Kategorien verlt und eine Integration mit anderen Bereichen wie der Semiotik, Pragmatik und Soziologie versucht. Damit wird es mglich, der Forderung nach einer interdisziplinren ffnung der Fachtextlinguistik zu entsprechen. Die empirischen Fallstudien ergaben durchaus spezifische Charakteristika und Vertextungsstrategien, die auf das eigene Lebensgefhl und die Werte der Ostdeutschen abheben.About the AuthorDie Autorin: Angelika Hennecke wurde 1965 in Grlitz geboren. 19831988 Studium als Diplomsprachmittlerin fr Russisch und Spanisch an der Sektion Theoretische und Angewandte Sprachwissenschaften der Universitt Leipzig. Arbeit als bersetzerin und Dolmetscherin, mehrfache Auslandseinstze. 1994 Einschreibung an der Kulturwissenschaftlichen Fakultt der EuropaUniversitt Viadrina in Frankfurt (Oder), Lehrbeauftragte fr Spanisch. Von 1995 bis 1998 wissenschaftliche Mitarbeiterin am Lehrstuhl fr Sprachwissenschaft II der EUV. Promotion 1998.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.