Title
Image Bite Politics: News and the Visual Framing of Elections (Series in Political Psychology),Used
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Image Bite Politics is the first book to systematically assess the visual presentation of presidential candidates in network news coverage of elections and to connect these visual images with shifts in public opinion. Presenting the results of a comprehensive visual analysis of general election news from 19922004, encompassing four presidential campaigns, the authors highlight the remarkably potent influence of television images when it comes to evaluating leaders. The book draws from a variety of disciplines, including political science, behavioral biology, cognitive neuroscience, and media studies, to investigate the visual framing of elections in an incisive, fresh, and interdisciplinary fashion. Moreover, the book presents findings that are counterintuitive and challenge widely held assumptionsyet are supported by systematic data. For example, Republicans receive consistently more favorable visual treatment than Democrats, countering the conventional wisdom of a 'liberal media bias'; and image bites are more prevalent, and in some elections more potent, in shaping voter opinions of candidates than sound bites. Finally, the authors provide a foundation for promoting visual literacy among news audiences and bring the importance of visual analysis to the forefront of research.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.