Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society),Used
Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society),Used

Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society),Used

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SKU: SONG0801869145
Brand: Brand: The Johns Hopkins University Press
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Imagining Consumers tells for the first time the story of American consumer society from the perspective of massmarket manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working and middleclass women who made up more than eighty percent of those buying massmanufactured goods by the 1920s.Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firmsincluding the Homer Laughlin China Company, the Kohler Company, and Corning Glass Worksand consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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