Title
Imc, The Next Generation Five Steps For Delivering Value And Measuring Returns Using Marketing Communication
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Strategies For Binding Customers To An Organizationby Determining The Information They Want And Giving It To Themin 1993, Don Schultz Showed Marketers How To Coordinate Their Organizations' Entire Communications Programs With The Seminalintegrated Marketing Communications. Inimcthe Next Generation, Schultz Offers A Refined And Updated Approach To The Imc Model, One That Goes Beyond The Messages An Organization Chooses To Send To Encompass The Information That The Customer Wishes To Receive Or Have Access To.Imcthe Next Generation Shows Marketers How To Build Sustainable Competitive Advantage And Roi By Combining And Coordinating All Methods Through Which Buyers And Sellers Come Together. Numerous Cases And Realworld Examples Reveal How To Use Todays Imc Model To: Integrate Internal And External Communications Programs Influence Customers At Every Contact Point Build Longterm Brand Relationships
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: How many pages are in this book? A: There are four hundred thirty-two pages in this book. This length allows for an in-depth exploration of integrated marketing communications.
- Q: What are the dimensions of this book? A: The dimensions of this book are six inches in length, one point eighteen inches in width, and nine point two inches in height. These measurements make it a suitable size for both reading and reference.
- Q: What type of binding does this book have? A: This book is a hardcover edition. Hardcover bindings are known for their durability and longevity, making them ideal for frequent use.
- Q: Who is the author of this book? A: The author of this book is Don Schultz. He is a recognized expert in marketing communications and has contributed significantly to the field.
- Q: What is the genre of this book? A: This book falls under the Advertising genre. It specifically focuses on integrated marketing communications and strategies for businesses.
- Q: How can I apply the strategies in this book? A: You can apply the strategies by integrating your internal and external marketing communications. This approach helps build long-term relationships with customers and enhances brand loyalty.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners as well as experienced marketers. It provides foundational concepts and advanced strategies for effective marketing communications.
- Q: What is the target audience for this book? A: The target audience for this book includes marketing professionals, business owners, and students studying marketing. It offers valuable insights for anyone interested in effective communication strategies.
- Q: How do I keep this book in good condition? A: To keep this book in good condition, store it upright in a dry place and avoid exposure to direct sunlight. Additionally, handle it gently to preserve the binding and pages.
- Q: Is this book appropriate for college students? A: Yes, this book is appropriate for college students studying marketing or business. It provides comprehensive insights that are relevant to academic and practical applications.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a replacement or refund. Most sellers have policies in place to address such issues.
- Q: Can I return this book if I don't like it? A: Yes, you can typically return this book if you don't like it. Check the return policy of the retailer for specific conditions and timelines.
- Q: Does this book include real-world examples? A: Yes, this book includes numerous cases and real-world examples. These examples illustrate how to implement the integrated marketing communications model effectively.
- Q: What makes this book different from other marketing books? A: This book offers a refined and updated approach to the integrated marketing communications model. It emphasizes customer information needs and long-term brand relationships.
- Q: Is this book written by a reputable publisher? A: Yes, this book is published by McGraw-Hill Education, a reputable publisher known for educational resources and textbooks in various fields.
- Q: What is the main focus of this book? A: The main focus of this book is on delivering value and measuring returns through effective marketing communication strategies. It aims to enhance customer engagement and brand loyalty.