Imidzh goroda: instrument i rezul'tat upravleniya sotsial'nymi protsessami: Istoriya, teoriya, metody, rezul'taty (Russian Editi,Used

Imidzh goroda: instrument i rezul'tat upravleniya sotsial'nymi protsessami: Istoriya, teoriya, metody, rezul'taty (Russian Editi,Used

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SKU: DADAX3659251739
Brand: LAP Lambert Academic Publishing
Condition: New
$97.10
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Rossiya strana gorodov. Bolee 73 % naseleniya nashey strany prozhivaet v 1100 gorodakh. Odin gorod otlichaetsya ot drugogo istoriey, ekonomikogeograficheskim polozheniem, ekologicheskoy situatsiey, demograficheskimi kharakteristikami, sotsial'nopsikhologicheskim klimatom. Gorod sozdaet usloviya dlya realizatsii vozmozhnostey lichnosti, polucheniya obrazovaniya, vedeniya biznesa. Vopros o formirovanii i prodvizhenii neobkhodimogo imidzha gorodov, vybora takoy strategii pozitsionirovaniya, kotoraya by vygodno otlichala obraz odnogo goroda ot drugogo, stanovitsya aktual'nym. Opyt pokazyvaet, chto k gorodam, v kotorykh administratsiya udelyaet dolzhnoe vnimanie imidzhu i vladeet printsipami ego formirovaniya, proyavlyayut zainteresovannost' investory, turisty, naselenie. Sotsial'nye protsessy, proiskhodyashchie v gorode, kazhdyy aspekt zhizni goroda: i vybornaya kampaniya, i mnogochislennye krany na stroitel'nykh ploshchadkakh, i vneshniy oblik prokhozhikh na ulitsakh vozdeystvuet na imidzh goroda. Imidzh goroda predstavlyaet soboy sovokupnost' oshchushcheniy i ubezhdeniy lyudey, kotorye voznikayut v rezul'tate neposredstvennogo vzaimodeystviya s politicheskoy, ekonomicheskoy, sotsial'noy i kul'turnoy sredoy, slozhivsheysya v gorode.

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