Title
Impact of marketing communication strategies on visitors performance: Marketing Communication Strategies for Service Industries:,Used
Delivery time: 8-12 business days (International)
The research focused on the impact of the National Museums and Monuments of Zimbabwes marketing communication strategies on its visitor performance from 2002 to 2006. The study was largely prompted by the need to explore marketing communication strategies the National Museums and Monuments of Zimbabwe can use to improve its visitor performance to enhance its core business of Zimbabwean heritage awareness and income generation. Service organisations should use marketing communication strategies such as advertising, sales promotion, publicity and direct marketing. The limited use of the promotion mix of advertising, sales promotion, publicity and personal contact led to the general decline in visitors from 2002 to 2006. I therefore recommend the National Museums and Monuments of Zimbabwe to use all components of the marketing mix to market the organisation. This is because the use of all promotion mix components compliments each others weaknesses. The overreliance of the organisation on the Heritage education departments outreach contact programmes as the marketing communication tool should be limited through the use of all promotion mix components.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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