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Implementing Key Account Management: Designing CustomerCentric Processes for Mutual Growth,Used
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Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies.Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as RollsRoyce, Unilever, Vodafone, The Economist and many more. Rigorously researched, wellgrounded and practical, this book is quite simply the definitive, goto resource for implementing key account management programmes.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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