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Product Description'Vazrik Bazil ist ein ganz auergewhnlich interessantes Buch gelungen. Geredet wird viel. Aber es gibt wenige Werke, die sich so kenntnisreich und konkret mit den Auswirkungen der Rede beschftigen wie der Autor. Damit wird Rede als Instrument der Menschenfhrung noch gezielter einsetzbar. Die Lektre ist fr alle wichtig, die sich grundstzlich Gedanken ber Kommunikation und Wirkungen des gesprochenen Wortes machen.'Dr. Thilo von Trotha, Prsident des Verbandes der Redenschreiber deutscher Sprache (VRdS)Review'Die Konzeption der Rede vom 'Kunden' her, im Rckgriff auf klassische Rhetorik und moderne Kommunikationstheorie und das alles in klarer Struktur das macht den Wert dieses [...] Buches aus.' Literatur Public Relations Schsische Akademie der Werbung, 2006/07'Sehr positiv ist die pragmatische und sehr gut nachvollziehbare Heranfhrung des Lesers an das Thema. Mit diesem Buch kann man gut lernen, Reden vorzubereiten.' Bildungsbrief Ein Service des Deutschen Wirtschaftsdienstes, 04/2006'Unternehmen haben nicht nur Gesichter (Corporate Design); sie haben auch Stimmen (Sprach und Redekultur). Das ist die Kernbotschaft des vorliegenden Buches und die Empfehlung: Es gilt mittels Impression Management und Semiometrie diese Sprachkultur zu entwickeln.' www.prguide.de, 19.12.2005Book DescriptionRede besiegt Rhetorik!About the AuthorDr. Vazrik Bazil ist Referent im Deutschen Bundestag. Er bert Unternehmen, politische Organisationen und Agenturen zu den Themen Impression Management, schriftliche Kommunikation und Rede.
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