Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System,New

Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System,New

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SKU: DADAX0787953105
UPC: 723812384815.0
Brand: Jossey-Bass
Regular price$24.99
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A Book in the University of Michigan Business School Series It's a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a fivestage process that links all of the key measures of customer satisfaction with marketing strategy and product development to guarantee excellent customer service. Johnson and Gustafsson show managers how to break down the organizational barriers that defy great customer service and instead tie together their customer value chain to create a cohesive customer measurement and management system. So, if like most companies, yours has only a fleeting understanding of its relationship with its customers, this book offers the organizational knowhow to make and keep them happy.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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