Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line,Used

Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line,Used

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Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on datanot hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural byproduct of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, stepbystep, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, youll delight your users, increase your bottom line and gain a powerful competitive advantage for your companyand yourself.Key features include:Practical advise on choosing the right data analysis technique for each project.A stepbystep methodology for applying each technique, including examples and scenarios drawn from the UX field.Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS.Clear and concise guidance on interpreting the data output.Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Realworld examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A stepbystep methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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