Title
In Pursuit of Prestige: Strategy and Competition in U.S. Higher Education
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Product Description By almost any measure, higher education is a vital part of the U.S. economy and society. Yet there is concern that the sector is inefficient or ill equipped to adapt to a changing environment. The information revolution, an aging population, demographic shifts, and a declining fiscal base all present it with major challenges.In Pursuit of Prestige describes the results of a twoyear study of higher education in the United States designed to shed light on these issues. This volume examines higher education as an industry. It focuses on how institutions serve four identifiable markets that generate revenues (student enrollment, research funding, public fiscal support, and private giving). They analyze higher educational institutions investment, pricing, and marketing behaviors, and the nature of competition among schools. They review the industry s basic conditions and market structure, then define the three key dimensionsdegree level, scope, and resource allocationby which institutions map out strategies for competing for markets. The heart of the book is an analysis showing how these strategies are carried out based on sitevisit data from 26 highly diverse colleges and universities. This broad sampling covers all geographic regions of the country and every type of institution from elite research universities to community colleges. The authors then consider what strategies are possible in particular markets and how they affect students and competing institutions. Their conclusion draws out the implications of strategy and competition for the various customers of the U.S. higher education industry. Groundbreaking and genuinely exploratory in methodology. About the Author Susan M. Gates is an economist at RAND specializing in the areas of industrial organization, political economy, and applications of economic management principles to public sector organizations.Charles A. Goldman is an economist at RAND, specializing in the economics of higher education. He has recently published Ph.D. Factory (with William F. Massey) and Paying for University Research Facilities and Administration (with T. Williams).Dominic J. Brewer is director of RAND s Education Program. He is a labor economist specializing in the economics of education and has published widely on issues ranging from teacher labor markets to school resource allocation to community college organizations. He is a visiting associate professor of economics at UCLA.
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- Q: What is the page count of this book? A: This book has one hundred seventy-five pages. It provides an in-depth analysis of higher education strategies.
- Q: What are the dimensions of this book? A: The book measures six point two six inches in length, zero point seven five inches in width, and nine point two five inches in height. These dimensions make it easy to handle and store.
- Q: What type of binding does this book have? A: This book is bound in hardcover. Hardcover binding offers durability, making it suitable for repeated use.
- Q: How do I read this book effectively? A: To read this book effectively, start by reviewing the introduction and chapter summaries. This will help you grasp the key concepts discussed in the book.
- Q: Is this book suitable for college students? A: Yes, this book is suitable for college students. It addresses critical issues in higher education and can enhance understanding of the industry.
- Q: What age group is this book intended for? A: This book is intended for adults and college students. The content is designed for readers interested in higher education strategy.
- Q: How should I store this book? A: Store this book in a cool, dry place to prevent damage. Keeping it upright on a shelf will help maintain its shape.
- Q: Can this book be cleaned? A: Yes, you can clean the book gently. Use a soft, dry cloth to wipe off any dust or smudges without damaging the cover.
- Q: Is this book safe for young readers? A: While the book is not explicitly designed for younger readers, it contains complex themes related to higher education. Parental discretion is advised.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can return it for a replacement or refund. Check the retailer's return policy for specific instructions.
- Q: Does this book include research data? A: Yes, this book includes data from a two-year study on higher education. It analyzes various institutions across the United States.
- Q: Who are the authors of this book? A: The authors are Susan M. Gates, Charles A. Goldman, and Dominic J. Brewer. They are all economists specializing in education.
- Q: What is the main focus of this book? A: The main focus of this book is on strategy and competition in U.S. higher education. It provides insights into market dynamics.
- Q: Is this book a good resource for educators? A: Yes, this book is a valuable resource for educators. It offers insights into institutional strategies and market conditions.
- Q: How does this book analyze competition among schools? A: The book analyzes competition among schools by examining investment, pricing, and marketing behaviors. It uses data from diverse institutions.