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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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The book is a sincere attempt to understand the Indian Cosmeceutical Market in the 21st century. India is an eclectic mix of tradition and modern beliefs and rituals. This is translated into an interesting behavioral pattern amongst Indian consumers. The 21st century "young Indian consumers" have access to worldwide trends while at the same time have to balance their heritage. This backdrop formed the base of the study. The book traces the evolution of the Cosmeceutical market, focusing on the emerging trends. The millennial characteristics and traits have been elaborated and findings through expert interview catalaogued in the consumer behavior chapter. The controlling mechanism of the market exercised through the regulations applicable in India and the world has been dealt with in the latter chapter.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
