Individualisierung im stationren Einzelhandel: konomische Analyse elektronischer Formen der Kundenkommunikation (Markt und Unte,Used

Individualisierung im stationren Einzelhandel: konomische Analyse elektronischer Formen der Kundenkommunikation (Markt und Unte,Used

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SKU: DADAX3835001159
Brand: Deutscher Universit
Condition: New
Regular price$88.32
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Jens Strker bewertet betriebliche Anwendungen drahtloser Kommunikationsformen im Einzelhandel und zeigt das betrchtliche Erlspotential einer auf den Einzelkunden zugeschnittenen Behandlung auf, die sich z.B. in individualisierten Kaufvorschlgen oder monetren Anreizen fr bestimmte Kundengruppen niederschlgt. Darber hinaus setzt er sich mit den Grenzen auseinander, die dieser Politik, z.B. durch Infrastrukturkosten und die Gefhrdung der Privatsphre, gesetzt sind.

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