Title
Industrial Design
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Raymond Loewy's name is synonymous with industrial design. His creative vision married the production methodology of the Machine Age to the modern world of mass consumption. The only designer ever awarded a Time magazine cover story, Loewy designed for everyone from the American housewife, for whom he created the bestselling look of the 1935 Coldspot refrigerator, to President Kennedy, for whom he redesigned Air Force One. Industrial Design presents the pioneering halfcentury of Loewy's career with photographs of his most famous designs and personal accounts of his life in design. Among the thousands of wellknown forms and shapes that he created are the CocaCola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, NASA's Skylab, and the interior of the Concorde. This retrospective, the last book that Loewy wrote, is a testament to his work and to its enduring influence on the look of the twentieth century.
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