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Influence, New And Expanded: The Psychology Of Persuasion,New
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The Foundational And Wildly Popular Goto Resource For Influence And Persuasiona Renowned International Bestseller, With Over 5 Million Copies Soldnow Revised Adding: New Research, New Insights, New Examples, And Online Applications.In The New Edition Of This Highly Acclaimed Bestseller, Robert Cialdininew York Times Bestselling Author Of Presuasion And The Seminal Expert In The Fields Of Influence And Persuasionexplains The Psychology Of Why People Say Yes And How To Apply These Insights Ethically In Business And Everyday Settings. Using Memorable Stories And Relatable Examples, Cialdini Makes This Crucially Important Subject Surprisingly Easy. With Cialdini As A Guide, You Dont Have To Be A Scientist To Learn How To Use This Science.Youll Learn Cialdinis Universal Principles Of Influence, Including New Research And New Uses So You Can Become An Even More Skilled Persuaderand Just As Importantly, Youll Learn How To Defend Yourself Against Unethical Influence Attempts. You May Think You Know These Principles, But Without Understanding Their Intricacies, You May Be Ceding Their Power To Someone Else.Cialdinis Principles Of Persuasion:Reciprocation Commitment And Consistency Social Proof Liking Authority Scarcity Unity, The Newest Principle For This Editionunderstanding And Applying The Principles Ethically Is Costfree And Deceptively Easy. Backed By Dr. Cialdinis 35 Years Of Evidencebased, Peerreviewed Scientific Researchincluding A Threeyear Field Study On What Leads People To Changeinfluence Is A Comprehensive Guide To Using These Principles To Move Others In Your Direction.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in the book? A: The book contains five hundred ninety-two pages. It provides a comprehensive guide to the psychology of influence and persuasion.
- Q: What is the size of the book? A: The book measures six inches in length, one point four three inches in width, and nine point zero two inches in height. It's a standard hardcover size.
- Q: What binding does the book have? A: The book is bound in hardcover. This ensures durability and longevity, making it suitable for frequent use.
- Q: Who is the author of the book? A: The author is Robert B. Cialdini, PhD. He is a renowned expert in the field of influence and persuasion.
- Q: What is the main topic of the book? A: The book focuses on the psychology of persuasion and influence. It explores the principles that lead people to say yes.
- Q: Is the book suitable for beginners? A: Yes, the book is suitable for beginners. Cialdini explains complex concepts in an easy-to-understand manner using relatable examples.
- Q: How can I apply the principles from the book? A: You can apply the principles ethically in business and everyday settings. The book provides practical insights and examples to guide you.
- Q: Is this book appropriate for professionals in marketing? A: Yes, it's highly appropriate for marketing professionals. It offers insights that can enhance persuasive communication in various contexts.
- Q: How do I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This will help prevent wear and tear over time.
- Q: Can I lend this book to someone? A: Yes, you can lend the book to others. Just ensure they handle it carefully to maintain its condition.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for such situations.
- Q: Does the book contain any new research? A: Yes, the new edition includes new research and insights. Cialdini updates the content to reflect the latest findings in the field.
- Q: What are the principles of persuasion discussed in the book? A: The principles include reciprocation, commitment and consistency, social proof, liking, authority, scarcity, and unity. These are key to understanding influence.
- Q: Is the content suitable for all ages? A: Yes, the content is suitable for all ages. It is designed to be informative and accessible to a broad audience.
- Q: What makes this book a bestseller? A: The book is a bestseller due to its practical insights and Cialdini's extensive research. Over five million copies have sold globally.
- Q: Is there an online application linked to the book? A: Yes, the book mentions online applications for the principles discussed. These resources can help you apply the concepts in real life.