If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
What is it that makes a work of art appear to us as beautiful? How do external form and internal perception coalesce to create the distinctive aesthetic pleasures we look to find in the visual arts? In Inner Vision, one of the founders of visual neuroscience, Semir Zeki, offers the first attempt to apply the science of vision to painting and sculpture, revealing how the conception, execution, and appreciation of the visual arts are all shaped by the anatomy of the brain.Using a range of examples from artists including Rembrandt, Vermeer, Magritte, Mondrian, and Picasso, Zeki takes the reader on an illuminating tour of the way the brain sees, showing how its visual processing shapes art and our response to it. Vision, he writes, is designed to gather knowledge about the world around us, breaking down visual images into their basic components. He describes in fascinating detail how different areas of the brain respond to the basic visual elements, such as color, form, line, and motion, which are also basic elements of art. He further argues that all visual art is expressed through the brain and, whether the artist realizes it or not, must therefore mirror the workings of the brain. Beauty may not be in the eye of the beholder, strictly speaking, but it most certainly is in the brain of the beholder. And Zeki argues that no theory of aesthetics will be complete unless it is substantially based on the activity of the brain.Beautifully illustrated and vividly written, Inner Vision takes an important first step toward providing a scientific theory of aesthetics.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"supports_subs":true,"supports_def_opts":false,"name":"shop_pay","wallet_params":{"shopId":73758048501,"merchantName":"Ergodebooks","personalized":true}},{"supports_subs":false,"supports_def_opts":false,"name":"amazon_pay","wallet_params":{"checkoutLanguage":"en_US","ledgerCurrency":"USD","placement":"Cart","sandbox":false,"merchantId":"A1G1ZY975O1T6J","productType":"PayAndShip","design":"C0002"}},{"supports_subs":true,"supports_def_opts":false,"name":"paypal","wallet_params":{"shopId":73758048501,"countryCode":"US","merchantName":"Ergodebooks","phoneRequired":true,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":false,"requiresBillingAgreement":false,"merchantId":"L873BZSC9NMQS","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=USD\u0026locale=en_US\u0026client-id=AbasDhzlU0HbpiStJiN1KRJ_cNJJ7xYBip7JJoMO0GQpLi8ePNgdbLXkC7_KMeyTg8tnAKW4WKrh9qmf\u0026merchant-id=L873BZSC9NMQS\u0026intent=authorize"}}]" access-token="c0f52a66b386e9fa5c0ab4c2febc737c" buyer-country="US" buyer-locale="en" buyer-currency="USD" shop-id="73758048501" cart-id="4c3ebd1d24839ff497550a81129e1e5c" enabled-flags="["d6d12da0","32a68cd0","a1c7ccbe","ce346acf","c0874428"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true" data-consent-type="subscription"> One or more of the items in your cart is a recurring or deferred purchase. By continuing, I agree to the <span id="shopify-subscription-policy-button">cancellation policy</span> and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted. </small> </div>
Stay in the know
Subscribe to our newsletter and stay updated on latest offers, discounts and events near you.
For MAP (Minimum Advertised Price) violations and Intellectual Property (IP) or Trademark concerns, please contact:
support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.