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Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch,Used
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For healthcare professionals, it is important to understand the difference between a good idea and a business opportunity. Innovation is crucial to the future of health care especially with trends such as personal medicine and retail and consumerdriven health care driving fundamental changes in the value chain. Unfortunately, many of today s budding innovations never make it to market. Instead, they re sidetracked by the pressures of patient care and practice management or sabotaged by legal, financial and marketing issues. Now, more of these good ideas can succeed thanks to powerhouse new book, written expressly for physicians and healthcare professionals, by Luis Pareras, MD, PhD, MBA.This book explains how to nurture that entrepreneurial spirit and apply proven business principles to fasttrack new ideas into valuable realworld devices and other medical breakthroughs. Clearing the obstacles to innovation, this unique book is an investment that will repay physicianentrepreneurs many, many times over with guidance for researching the competitive landscape, protecting intellectual property, developing the right business and marketing plans, getting funding and going to market.Topics include practical strategies on how to:Motivate entrepreneurial thinkingUnderstand the difference between a good idea and an opportunityProtect your intellectual propertyEvaluate the realworld potential for a new innovation, device or productCreate a stellar business plan that fasttracks progress Identify the right investors and raise capital the rules of the gameMake the right marketing and distribution decisionsLeverage MBA skills dealmaking, valuation, negotiation, strategy, communication and more...Table of ContentsBasic Principles What is Innovation?What is Entrepreneurship?Understanding the Health Care SectorThe Health Care Value ChainLife SciencesStructuring the IdeaIdeas and OpportunitiesWriting the Business PlanThe Business Plan as a Communication ToolIntellectual PropertyCreating a StartUpThe TeamLooking for FinancingWhat is Venture Capital?Presenting to InvestorsNegotiating with Venture CapitalistsValuationDeal StructureGoing to Market StrategyMarketingNegotiationCommunicationTypes of CostsThe Income Statement, Balance Sheet and Statement of Cash FlowsFuture TrendsManuscript Reviewers: The difference between those physicians who pursue their ideas and succeed, and those who don t is discovering how to approach and overcome the many barriers that stand in the way of success. This guide will help you decide if it is right for you to pull the trigger.Over the past 10 years, my academic colleagues and I have successfully started two medical device companies from selfgenerated device and methods patents. In retrospect, I can tell you that this book would have saved us a lot of time, money and grief!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Innovation and Entrepreneurship in the Healthcare Sector'? A: The book focuses on helping healthcare professionals distinguish between good ideas and viable business opportunities, emphasizing the importance of innovation in the healthcare sector.
- Q: Who is the author of the book? A: The author is Luis G. Pareras, who holds an MD, PhD, and MBA, bringing a wealth of experience in both medicine and business.
- Q: What topics are covered in this book? A: Topics include entrepreneurial thinking, intellectual property protection, business planning, marketing strategies, funding, and navigating the healthcare value chain.
- Q: Is this book suitable for beginners in healthcare entrepreneurship? A: Yes, the book is designed for healthcare professionals at all levels, providing foundational knowledge and practical strategies for starting and managing healthcare innovations.
- Q: How many pages does the book have? A: The book has 462 pages, offering comprehensive insights into healthcare entrepreneurship.
- Q: What edition is 'Innovation and Entrepreneurship in the Healthcare Sector'? A: This is the First Edition of the book, published on January 17, 2011.
- Q: What type of binding does the book have? A: The book is available in paperback binding, making it convenient for reading and note-taking.
- Q: Can this book help with securing funding for healthcare innovations? A: Yes, the book provides guidance on identifying the right investors, understanding venture capital, and presenting to potential backers.
- Q: What is the target audience for this book? A: The target audience includes healthcare professionals, physicians, and anyone interested in pursuing entrepreneurship in the healthcare sector.
- Q: Are there any practical strategies included in the book? A: Yes, the book includes practical strategies for motivating entrepreneurial thinking, creating business plans, and making effective marketing decisions.