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Innovation for Media Content Creation: Tools and Strategies for Delivering Successful Content,Used
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Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This wellorganized, stepbystep guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multiplatform television landscape. Executives, creative professionals, and students alike will find value in this oneofakind book.KEY FEATURES:Defines the essential components of the innovation processOutlines the functionalities and activities needed to produce winning TV show concepts through the Value Chain of Innovation for Content CreationExplains the important processes that follow creative development including strategic research, exploration, concept development, the sales pitch, marketing, production, and support activitiesWAV offers a keynote presentation on innovation with realworld examples and references, a team matrix to build and understand an innovative team, and numerous worksheet templates available from the Web Added Value Download Resource Center at jrosspub.com
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.