Innovationen im Kundendialog: Reales Kundenverhalten und reales Marketing (German Edition),Used

Innovationen im Kundendialog: Reales Kundenverhalten und reales Marketing (German Edition),Used

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SKU: DADAX383492332X
UPC: 9783834923325
Brand: Gabler Verlag
Condition: New
Regular price$90.14
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Innovationen im Kundendialog ist ein Pldoyer fr ein reales Marketing,welches sich auf reales Kundenverhalten sttzt. Viele Marketingkonzeptesind fein ausgedacht, aber sie zielen am Markt und Kunden vorbei. Mit Kundenim echten Dialog zu sein ist ein Anspruch und ein Erfolgsprinzip. An derUniversitt St. Gallen haben sich Experten aus Forschung und Praxis unterder Leitung von Prof. Dr. Christian Belz mit 30 Partnerunternehmen das Zielgesetzt, fr die Praxis relevante Innovationen im Kundendialog zu entwickeln.

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