Innovative Entry Strategy Makes You Go Further: Creating an Entry Strategy Based on the Combination of Porter's Five Forces and ,Used

Innovative Entry Strategy Makes You Go Further: Creating an Entry Strategy Based on the Combination of Porter's Five Forces and ,Used

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The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurantABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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