Title
Insanely Simple: The Obsession That Drives Apples Success,Used
Delivery time: 8-12 business days (International)
To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn? just a design principle at Appleit? a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It? what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs? uncompromising ways, you can see Simplicity in everything Apple does: the way it? structured, the way it innovates, and the way it speaks to its customers.It? by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple? resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of iproducts to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple? ways that made Segall appreciate the power of Simplicityand inspired him to help others benefit from it.In Insanely Simple, you?l be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You?l understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You?l also learn, for example, how to:?Think Minimal: Distilling choices to a minimum brings clarity to a company and its customersas Jobs proved when he replaced over twenty product models with a lineup of four.?Think Small: Swearing allegiance to the concept of ?mall groups of smart people?raises both morale and productivity.?Think Motion: Keeping project teams in constant motion focuses creative thinking on welldefined goals and minimizes distractions.?Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.?Think War: Giving yourself an unfair advantageusing every weapon at your disposalis the best way to ensure that your ideas survive unscathed.Segall brings Apple? quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you?l discover how companies that leverage this power can stand out from competitorsand individuals who master it can become critical assets to their organizations.
By changing our most important processes and
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increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.