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Inside CocaCola: A CEO's Life Story of Building the World's Most Popular Brand,Used
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The first book by a CocaCola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at CocaCola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading softdrink company. Inside CocaCola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge publicrelations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current TurkishAmerican CEO, all while living the ideal of corporate responsibility. Isdell'sand Coke'sstory is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves moreethically and to great success.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.