Inside Consumption: Consumer Motives, Goals, And Desires

Inside Consumption: Consumer Motives, Goals, And Desires

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SKU: SONG0415341930
Brand: Routledge
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Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its crossdisciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: why?.This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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