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Inside The Tornado: Marketing Strategies From Silicon Valleys Cutting Edge,Used
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The Chasm Is Where Hightech Fortunes Are Lost... The Tornado Is Where They Are Made.' Steve Jobs, Founder & Ceo, Next Computer, Inc.Now, In This Fascinating Sequel, Moore Shows How To Capitalize On The Profitrich Niches And Hypergrowth Markets Beyond The Chasm. Continuing To Chart The Impact Of The Technology Adoption Life Cycle, He Explores Its Effects Not Just On Marketing But On Overall Business Planning, Especially Strategic Partnerships, Competitive Advantage, Positioning And Organizational Leadership.Moores Most Startling Lesson Is: 'As Markets Move From Stage To Stage In The Life Cycle, The Winning Strategy Does Not Just Change It Actually Reverses The Prior Strategy. The Very Skills That Youve Just Perfected Become Your Biggest Liabilities; And If You Cant Put Them Aside To Acquire New Ones, Then Youre In For Tough Times.'As Challenging As This Lesson Is To Apply, Moore Leads The Way. Using Actual Examples Of Cuttingedge Firms, He Applies The Life Cycle Model To All Aspects Of Managing A Marketfocused Business Strategy, Including How To Manage People Effectively Through Each Phase Of The Cycle. There Are Significant Management Implications: Chasmcrossers Who Love The Customer Intimacy Of Niches May Rebel Against The Depersonalizing Power Of The Tornado; Tornado Managers Who Relish The Gales Of Hypergrowth May Resist The Inevitable Return To The Niche, In The Guise Of Mass Customization, Once The Rush To The New Paradigm Subsides.All Industries Relying On Technology Not Just Computer Hardware, Software And Telecommunications, But Entertainment, Publishing, Broadcasting, Banking, Insurance, Health Care, Aerospace, Defense, Utilities, Pharmaceuticals And Retail Must Master Moores Lessons To See The Year 2000. If You Are Marketing Technologybased Products Or Managing The People Who Do, Then You Will Find Yourself Inside The Tornado.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book has two hundred fifty-six pages. It provides a comprehensive exploration of marketing strategies in the technology sector.
- Q: What is the binding type of this book? A: The binding type is hardcover. This makes it durable and suitable for frequent handling.
- Q: What are the dimensions of the book? A: The book measures six point twelve inches in length, zero point ninety-one inches in width, and nine point twenty-five inches in height. These dimensions make it easy to handle and store.
- Q: Who is the author of the book? A: The author is Geoffrey A. Moore. He is well-known for his insights into marketing and technology adoption.
- Q: What genre does this book belong to? A: This book belongs to the Self-Help genre. It focuses on marketing strategies and business planning.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It explains complex concepts in an accessible manner, making it easy to understand.
- Q: How can I apply the strategies from this book? A: You can apply the strategies by focusing on understanding the Technology Adoption Life Cycle. Use the insights to adapt your marketing strategies accordingly.
- Q: Is there a specific target audience for this book? A: Yes, the target audience includes marketers and business leaders in technology-related industries. The lessons are applicable across various sectors.
- Q: Can this book help with managing a market-focused business? A: Yes, it provides guidance on effectively managing a market-focused business strategy. It includes real-world examples that illustrate the principles.
- Q: How do I keep this book in good condition? A: Store it in a cool, dry place and avoid exposing it to direct sunlight. This will help preserve the binding and pages.
- Q: Is there a warranty or return policy for this book? A: Typically, books do not come with a warranty. However, you can return it based on the retailer's return policy if it is unopened.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the retailer immediately for a replacement or refund. Most retailers have customer support for such issues.
- Q: Are there any specific cleaning instructions for this book? A: Yes, avoid using water or cleaning solutions. Instead, gently dust it with a soft, dry cloth to keep it clean.
- Q: Is this book appropriate for children? A: No, this book is not primarily aimed at children. It discusses advanced marketing concepts suited for adults.
- Q: Does this book cover any case studies? A: Yes, the book includes actual examples from cutting-edge firms. These case studies help illustrate the application of the concepts discussed.