Title
Inside The Tornado: Marketing Strategies From Silicon Valleys Cutting Edge,Used
Delivery time: 8-12 business days (International)
The Chasm Is Where Hightech Fortunes Are Lost... The Tornado Is Where They Are Made.' Steve Jobs, Founder & Ceo, Next Computer, Inc.Now, In This Fascinating Sequel, Moore Shows How To Capitalize On The Profitrich Niches And Hypergrowth Markets Beyond The Chasm. Continuing To Chart The Impact Of The Technology Adoption Life Cycle, He Explores Its Effects Not Just On Marketing But On Overall Business Planning, Especially Strategic Partnerships, Competitive Advantage, Positioning And Organizational Leadership.Moores Most Startling Lesson Is: 'As Markets Move From Stage To Stage In The Life Cycle, The Winning Strategy Does Not Just Change It Actually Reverses The Prior Strategy. The Very Skills That Youve Just Perfected Become Your Biggest Liabilities; And If You Cant Put Them Aside To Acquire New Ones, Then Youre In For Tough Times.'As Challenging As This Lesson Is To Apply, Moore Leads The Way. Using Actual Examples Of Cuttingedge Firms, He Applies The Life Cycle Model To All Aspects Of Managing A Marketfocused Business Strategy, Including How To Manage People Effectively Through Each Phase Of The Cycle. There Are Significant Management Implications: Chasmcrossers Who Love The Customer Intimacy Of Niches May Rebel Against The Depersonalizing Power Of The Tornado; Tornado Managers Who Relish The Gales Of Hypergrowth May Resist The Inevitable Return To The Niche, In The Guise Of Mass Customization, Once The Rush To The New Paradigm Subsides.All Industries Relying On Technology Not Just Computer Hardware, Software And Telecommunications, But Entertainment, Publishing, Broadcasting, Banking, Insurance, Health Care, Aerospace, Defense, Utilities, Pharmaceuticals And Retail Must Master Moores Lessons To See The Year 2000. If You Are Marketing Technologybased Products Or Managing The People Who Do, Then You Will Find Yourself Inside The Tornado.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.