Title
Inside The Tornado: Strategies For Developing, Leveraging, And Surviving Hypergrowth Markets (Collins Business Essentials)
Delivery time: 8-12 business days (International)
In This, The Second Of Geoff Moore'S Classic Threepart Marketing Series, Moore Provides Highly Useful Guidelines For Moving Products Beyond Early Adopters And Into The Lucrative Mainstream Market. Updated For The Harperbusiness Essentials Series With A New Author'S Note.Once A Product Crosses The Chasm It Is Faced With The Tornado, A Make Or Break Time Period Where Mainstream Customers Determine Whether The Product Takes Off Or Falls Flat. In Inside The Tornado, Moore Details Various Marketing Strategies That Will Teach Marketers How Reach These Customers And How To Take Advantage Of Living Inside The Tornado In Order To Reap The Benefits Of Mainstream Adoption.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main topic of 'Inside the Tornado'? A: 'Inside the Tornado' focuses on strategies for successfully marketing products that have crossed the initial adoption phase and are aiming for mainstream acceptance. It provides insights on navigating the challenges of hypergrowth markets.
- Q: Who is the author of this book? A: The book is authored by Geoffrey A. Moore, a well-known figure in marketing and technology sectors.
- Q: When was 'Inside the Tornado' published? A: 'Inside the Tornado' was published on December 27, 2005, as part of the HarperBusiness Essentials series.
- Q: What is the page count of 'Inside the Tornado'? A: The book contains 272 pages.
- Q: What edition of the book is available? A: This listing features the reissue edition of 'Inside the Tornado'.
- Q: What is the format of the book? A: The book is available in paperback format.
- Q: Is 'Inside the Tornado' suitable for beginners in marketing? A: Yes, the book is designed to be accessible and provides clear guidelines suitable for both beginners and experienced marketers.
- Q: What key concepts does Geoffrey A. Moore discuss in the book? A: Moore discusses concepts such as crossing the chasm, the tornado phase of product adoption, and strategies for reaching mainstream customers.
- Q: Can this book help with launching new products? A: Yes, 'Inside the Tornado' offers valuable insights and strategies that can assist marketers in effectively launching new products into mainstream markets.
- Q: What is the condition of the book when purchased? A: The book is listed as 'New', ensuring that it is in excellent condition upon purchase.