Title
InSupplier versus OutSupplier: Determinanten des Wechselverhaltens industrieller Nachfrager (BusinesstoBusinessMarketing) (,Used
Delivery time: 8-12 business days (International)
Product Description Sandra Luthardt untersucht am Beispiel industrieller Mrkte, welche Faktoren den Verbleib beim bisherigen Anbieter (InSupplier) bzw. den Wechsel zu einem neuen Anbieter (OutSupplier) beeinflussen. Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher fr die Entscheidung ber einen Anbieterwechsel vorentscheidend ist. From the Back Cover Die Frage nach den Entstehungsursachen fr Kaufentscheidungen ist fr die MarketingTheorie und Praxis von zentralem Stellenwert. Eine besondere Brisanz erhlt diese Fragestellung, wenn es um Kaufentscheidungen von Nachfragern in Geschftsbeziehungen geht, da hier die Kaufentscheidung zugleich die Entscheidung ber einen mglichen Wechsel des Geschftsbeziehungspartners darstellt. Sandra Luthardt untersucht am Beispiel industrieller Mrkte, welche Faktoren den Verbleib beim bisherigen Anbieter (InSupplier) bzw. den Wechsel zu einem neuen Anbieter (OutSupplier) beeinflussen. Der Fokus wird dabei auf den Prozess der Anbietersuche gerichtet, welcher fr die Entscheidung ber einen Anbieterwechsel vorentscheidend ist. Hierzu entwickelt die Autorin ein theoretisch fundiertes sowie empirisch gesttztes Modell der Determinanten des Wechselverhaltens in der Suchphase des industriellen Kaufprozesses. About the Author Dr. Sandra Luthardt promovierte bei Prof. Dr. Wulff Plinke am Institut fr Industrielles MarketingManagement der HumboldtUniversitt zu Berlin. Sie ist Assistentin der Geschftsleitung der Allianz VersicherungsAG in Berlin.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.