Title
Integrated Advertising, Promotion, and Marketing Communications,New
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Examine advertising and promotions through the lens of integrated marketing communications.The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.The fifth edition brings the material to life by incorporating professional perspectives and realworld campaign stories throughout the text.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Integrated Advertising, Promotion, and Marketing Communications'? A: The book examines advertising and promotions through the lens of integrated marketing communications, blending these elements to help readers understand successful IMC campaigns.
- Q: Who is the author of this book? A: The author of 'Integrated Advertising, Promotion, and Marketing Communications' is Kenneth E. Clow.
- Q: How many pages does this book contain? A: The book contains a total of 445 pages.
- Q: What edition is this book? A: This is the fifth edition of 'Integrated Advertising, Promotion, and Marketing Communications'.
- Q: When was this book published? A: The book was published on January 1, 2011.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: In what condition is the book listed? A: The book is listed in good condition.
- Q: What topics are covered in this book? A: The book covers topics related to advertising, promotions, and marketing communications, with real-world campaign stories and professional perspectives.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book provides foundational knowledge and insights that are beneficial for beginners in marketing.
- Q: Can this book help in understanding integrated marketing strategies? A: Yes, the book is designed to help readers understand the process and benefits of successful integrated marketing strategies.