Integrated Advertising, Promotion, and Marketing Communications,Used

Integrated Advertising, Promotion, and Marketing Communications,Used

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SKU: SONG0132538962
Brand: Pearson
Condition: Used
Regular price$9.00
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Examine advertising and promotions through the lens of integrated marketing communications.The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.The fifth edition brings the material to life by incorporating professional perspectives and realworld campaign stories throughout the text.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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