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Integrated Marketing Communication: Creative Strategy From Idea To Implementation,New
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Robyn Blakeman'S Integrated Marketing Communication Offers A Classroomtested, Stepbystep Approach That Lays Out Creative Processes And Strategies For Effective Imc, As Well As How Traditional Advertising And Marketing Principles Are Changing. Blakeman Covers Key Areas, From Marketing Plans, Branding And Positioning, And Creative Briefs To Copywriting, Design, And Considerations For Each Major Media Format. She Also Looks At Visual And Verbal Tactics, Along With The Use Of Business Theory And Practicesand How These Affect The Development Of The Creative Message.Imc Trends Require Students To Become Wellrounded Professionals, Understanding Not Only Advertising But Also Marketing, Public Relations, Sales Promotion, And Direct Marketing. This Studentfriendly Text Walks Students Through These Areas And Helps Them Develop Their Skills In Taking A Creative Idea And Employing The Correct Message, Placing It In The Most Appropriate Media, And Using The Most Effective Communications Approaches.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.