Title
Integrated Marketing Communication: Creative Strategy From Idea To Implementation,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Now In Its Third Edition, This Comprehensive Text Offers A Classroomtested, Stepbystep Approach To The Creative Processes And Strategies For Effective Integrated Marketing Communication (Imc). Blakeman Covers Key Areas, From Marketing Plans, Branding/Positioning, And Creative Briefs To Copywriting, Design, And Considerations For Each Major Media Format. Throughout, She Explores Visual And Verbal Tactics, Along With The Use Of Business Theory And Practices, And How These Affect The Development Of The Creative Message. This Userfriendly Introduction Walks Students Through The Varied Strands Of Imc, Including Advertising, Pr, Direct Marketing, And Sales Promotion, In A Concise And Logical Fashion.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has three hundred sixty-eight pages. It covers comprehensive topics on integrated marketing communication strategies.
- Q: What is the binding type of this book? A: The book is available in paperback binding. This makes it lightweight and portable for easy reading.
- Q: What are the dimensions of the book? A: The book measures seven inches in length, zero point ninety-eight inches in width, and ten inches in height. These dimensions make it a standard size for textbooks.
- Q: Who is the author of this book? A: The author of this book is Robyn Blakeman. She is known for her expertise in marketing communication.
- Q: What edition is this book? A: This is the third edition of the book. It has been updated to include the latest trends in integrated marketing communication.
- Q: How do I effectively use this book in my studies? A: To use this book effectively, follow the structured approach laid out in each chapter. It provides step-by-step guidance on creative processes in marketing.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It introduces concepts in a user-friendly manner, making it accessible for those new to integrated marketing communication.
- Q: What key areas does the book cover? A: The book covers marketing plans, branding, creative briefs, copywriting, and design. It explores various strategies for effective communication across media.
- Q: Can this book help in understanding advertising strategies? A: Yes, this book provides insights into advertising strategies. It discusses visual and verbal tactics relevant to advertising and promotional efforts.
- Q: How do I keep this book in good condition? A: To keep this book in good condition, store it in a dry place and avoid exposing it to direct sunlight. Handle it carefully to prevent wear and tear.
- Q: Is there a warranty or return policy for this book? A: Typically, books do not come with a warranty. However, you can return it if it is damaged upon arrival, depending on the seller's return policy.
- Q: What if I receive a damaged copy of the book? A: If you receive a damaged copy, contact the seller for a replacement or refund. Make sure to report the issue promptly.
- Q: Can I find this book in libraries? A: Yes, this book is likely available in libraries. Many academic libraries stock essential texts on marketing communication.
- Q: Does this book provide real-world examples? A: Yes, the book includes real-world examples to illustrate concepts. This helps in understanding practical applications of marketing strategies.
- Q: Is this book focused on digital marketing? A: The book covers both traditional and digital marketing strategies. It provides a well-rounded view of integrated marketing communication.
- Q: Will this book help me with my marketing projects? A: Yes, this book can assist with marketing projects. It offers a comprehensive approach to understanding creative strategies in marketing communication.