Title
Intelligent Techniques for Web Personalization: IJCAI 2003 Workshop, ITWP 2003, Acapulco, Mexico, August 11, 2003, Revised Selec,Used
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Web personalizationcan be de?ned as any set of actions that can tailor the Web experience to a particular user or set of users. The experience can be something as casualas browsinga Web site oras (economically)signi?cantas tradingstock or purchasing a car. The actions can range from simply making the presentation more pleasing to anticipating the needs of a user and providing customized and relevant information. To achieve e?ective personalization, organizations must rely on all available data, including the usage and clickstream data (re?e ing user behavior), the site content, the site structure, domain knowledge, user demographics and pro?les. In addition, e?cient and intelligent techniques are needed to mine these data for actionable knowledge, and to e?ectively use the discovered knowledge to enhance the users' Web experience. These techniques must address important challenges emanating from the size and the heteroge ity of the data, and the dynamic nature of user interactions with the Web. Ecommerce and Web information systems are rich sources of di?cult pr lems and challenges for AI researchers. These challenges include the scalability of the personalization solutions, data integration, and successful integration of techniques from machine learning, information retrievaland ?ltering, databases, agent architectures, knowledge representation, data mining, text mining, stat tics, user modelling and humancomputer interaction. Throughout the history of the Web, AI has continued to play an essential role in the development of Webbased information systems, and now it is believed that personalization will prove to be the 'killerapp' for AI.
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