Internal Marketing: Directions For Management,New

Internal Marketing: Directions For Management,New

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SKU: DADAX0415213185
Brand: Routledge
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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a muchneeded source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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