Internal Relationship Management (Journal of Relationship Marketing Monographic Separates),Used

Internal Relationship Management (Journal of Relationship Marketing Monographic Separates),Used

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Use these techniques to improve staff performance!Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cuttingedge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.Internal Relationship Management explores key issues, such as: internal relationship managementmanaging relationships with internal customers human resources activitiesactions taken to influence employee attitudes and workrelated behaviors career entrythe initial stages of the internal relationship management process organizational supportservices provided to employees in an effort to support themWith this book, youll gain a better understanding of: boundary spanners appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customercontact service employees how internal communication processes affect boundary spanners satisfaction with organizational support services employee brandingemployees internalize the firms desired brand image to project it to customers and external stakeholders the internal customer mindsetthe importance employees place on serving internal customersThe authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, stateoftheart perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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