International Business (5th Edition),Used
International Business (5th Edition),Used

International Business (5th Edition),Used

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SKU: SONG0273716549
Brand: Pearson
Condition: Used
$10.29
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A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or businessrelated disciplines.

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