International Business: A Strategic Management Approach (2Nd Edition)-used
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International Business: A Strategic Management Approach (2Nd Edition)-used
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(Pearson Education) A Business Text Emphasizing Economic And Multinational Approaches And Strategic Management, Revised To Be Completely Uptodate. Includes Coverage Of International Business Strategy In Action And Key Points And Terms, Featuring Real Cases And European Examples. Previous Edition Published By Mcgrawhill In 1995. Softcover.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What is the page count of this book? A: The book has six hundred thirty-seven pages. This extensive content covers various aspects of international business and management strategies.
- Q: What are the dimensions of this book? A: The book measures seven point seventy-six inches in length, one inch in width, and nine point five inches in height. These dimensions make it portable and easy to handle.
- Q: What type of binding does this book have? A: This book is available in paperback binding. This type of binding is lightweight and flexible, making it suitable for both reading and transport.
- Q: How do I use this book effectively? A: You can use this book as a textbook or reference guide for international business studies. It provides real cases and examples for practical understanding.
- Q: Is this book suitable for beginners in international business? A: Yes, this book is suitable for beginners. It emphasizes foundational concepts and includes key points to assist new learners in understanding complex topics.
- Q: What reading level is this book appropriate for? A: This book is appropriate for college-level readers and above. It is designed for students studying international business and strategic management.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place, away from direct sunlight. Avoid stacking heavy items on top to prevent damage to the binding.
- Q: Can this book be cleaned if it gets dirty? A: Yes, you can wipe the cover with a soft, damp cloth. Avoid using harsh chemicals that could damage the material.
- Q: Is there a recommended way to protect this paperback book? A: Using a protective cover or sleeve is recommended. This will help prevent wear and tear on the cover and pages.
- Q: How does this book compare to other international business texts? A: This book emphasizes both economic and multinational approaches, making it distinct. It also includes contemporary case studies not found in older editions.
- Q: Is this book suitable for professionals in international business? A: Yes, professionals can benefit from this book. It provides updated strategies and examples relevant to current market conditions.
- Q: Does this book include real-world case studies? A: Yes, this book features real cases and European examples. These practical illustrations help to contextualize theoretical concepts.
- Q: What is the author’s background in international business? A: The author, Alan M. Rugman, is a recognized expert in international business. His insights are based on extensive research and practical experience.
- Q: What makes this edition different from previous ones? A: This second edition is completely up-to-date and revised. It reflects the latest developments in international business strategies.
- Q: What is the publisher of this book? A: The book is published by Pearson Education. This publisher is known for high-quality educational materials.
- Q: Is this book designed for a specific audience? A: This book is primarily designed for students and professionals interested in international business management. It serves both educational and practical purposes.