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International Management: A Cultural Approach,Used
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Emphasizing the importance of culture in making crossnational business decisionsThe Third Edition of International Management: A Cultural Approach describes the functions of managementplanning, organizing, staffing, coordinating, and controllingin an international crosscultural context and addresses the impact of differing national cultures on the functions of management. With an abundance of practical illustrations, exercises, and case studies, author Carl Rodrigues provides a unique crosscultural theoretical framework for conducting international business management. This novel text prepares students and future managers to be successful in the world of international business.Key Features of the Third EditionPresents a new SWOT analysis that describes the impact of culture on crossnational product/service, entry, pricing, and promotional strategies Includes updated research findings, new textual examples, and Practical Perspectives to reflect uptodate changes and advances in the business world Contains a new section in each chapter describing how current information technology affects the chapter's focus Offers even more varied representation of countries and regions as examples to more accurately reflect the global focus of the book Provides an innovative endoftextbook studentexercise project where students can actively apply what they have learned Accompanied by HighQuality Ancillaries!Instructor Resources on CD are available to qualified adopters of International Management, Third Edition. They contain teaching notes; answers to questions, exercises, and chapter integrative cases; and a test bank that includes multiplechoice, truefalse, and suggested essay questions, as well as the answers. Qualified instructors may request a copy by contacting Customer Care at 1800818SAGE (7243) from 6 am 5 pm, PST.Intended AudienceThis is an excellent text for advanced undergraduate and graduate courses such as International Management, International Business, and International Organizational Behavior offered in the department of business.
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