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International Marketing Strategy: Analysis, Development & Implementation,Used
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Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully uptodate with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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- Q: What is the binding type of the book? A: The binding type of the book is paperback. This makes it lightweight and easy to carry, ideal for students.
- Q: How many pages does the book have? A: The book has zero pages listed. However, it is typical for textbooks to have a substantial number of pages that cover various aspects of international marketing.
- Q: What are the dimensions of the book? A: The book measures seven point six eight inches in length, zero point five nine inches in width, and ten point two four inches in height. These dimensions make it a standard-sized textbook for easy handling.
- Q: Who is the author of this book? A: The author of this book is Robin Lowe. He is known for his expertise in marketing and has contributed significantly to the field.
- Q: What category does this book belong to? A: This book belongs to the Management category. It focuses on strategies essential for effective international marketing.
- Q: How do I use this book effectively? A: You can use this book as a comprehensive guide for understanding international marketing strategies. It includes features like Management Challenges and Directed Study Activities to enhance learning.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides accessible content that breaks down complex international marketing concepts.
- Q: What kind of study activities are included? A: The book includes directed study activities designed to reinforce learning and application of international marketing strategies.
- Q: How do I care for this book? A: To care for the book, keep it in a dry place and avoid exposure to direct sunlight. This will help maintain its condition over time.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you are not satisfied, subject to the seller's return policy. Always check the return guidelines for specifics.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer support immediately for assistance with a return or replacement.
- Q: Is this book updated with recent marketing trends? A: Yes, the book is fully updated and revised. It reflects the changing focus of international marketing and includes current trends and challenges.
- Q: Does this book cover digital marketing aspects? A: Yes, the book discusses the role of digital developments in international marketing. It prepares students for modern marketing challenges.
- Q: Will this book be helpful for advanced marketing students? A: Yes, this book is beneficial for advanced marketing students as it covers both foundational concepts and the latest developments in the field.
- Q: Are there case studies included in the book? A: Yes, the book features contemporary case studies that illustrate real-world applications of international marketing strategies.
- Q: Is this book suitable for self-study? A: Yes, the book is suitable for self-study. Its structured format and included activities support independent learning.