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International Marketing-used
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Pioneers In The Field, Cateora, Gilly, And Graham Continue To Set The Standard In This 17Th Edition Of International Marketing With Their Wellrounded Perspective Of International Markets That Encompass History, Geography, Language, And Religion As Well As Economics, Which Helps Students See The Cultural And Environmental Uniqueness Of Any Nation Or Region. In Addition To Coverage Of Technology'S Impact On The International Market Arena, The 17Th Edition Of International Marketing Features New Topics That Reflect Recent Changes In Global Markets, Updated Teaching Resources, And New Learning Tools Including Mcgrawhill'S Connect With Its Adaptive Smartbook That Lets Instructors Assign Textbook Readings And Incentivize Students' Engagement With Course Content. Click 'Features' Below For More.
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- Q: What is the main focus of the book 'International Marketing'? A: The book 'International Marketing' focuses on providing a well-rounded perspective of international markets, incorporating elements such as history, geography, language, religion, and economics.
- Q: Who are the authors of 'International Marketing'? A: 'International Marketing' is authored by Philip R. Cateora, along with co-authors Gilly and Graham, who are recognized pioneers in the field.
- Q: What edition is the latest version of 'International Marketing'? A: The latest version of 'International Marketing' is the 17th edition, published on November 9, 2015.
- Q: What type of binding does 'International Marketing' have? A: 'International Marketing' is available in a hardcover binding, providing durability and a professional appearance.
- Q: How many pages does 'International Marketing' contain? A: 'International Marketing' contains a total of 704 pages.
- Q: Does 'International Marketing' include any new learning tools? A: Yes, the 17th edition of 'International Marketing' includes new learning tools such as McGraw-Hill's Connect and its adaptive SmartBook, which enhance student engagement.
- Q: What are some key features of this textbook? A: Key features of 'International Marketing' include updated teaching resources, new topics reflecting recent global market changes, and an emphasis on technology's impact on international markets.
- Q: Is 'International Marketing' suitable for all levels of students? A: Yes, 'International Marketing' is designed to cater to a broad range of students interested in understanding international markets, regardless of their prior knowledge.
- Q: What subjects does 'International Marketing' cover? A: 'International Marketing' covers various subjects, including cultural uniqueness, environmental factors, and the influence of technology on international marketing strategies.
- Q: What condition is the book 'International Marketing' available in? A: 'International Marketing' is available in new condition, ensuring that readers receive a pristine copy.