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International Retailing,Used
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"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA"This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USAUnderstand the retail environment in the Americas, Europe, and Asia.You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images.New case studies in each chapterUpdated data and new mapsMore emphasis on Brazil, Russia, India, and ChinaSTUDIOStudy smarter with selfquizzes featuring scored results and personalized study tipsReview concepts with flashcards of terms and definitionsPLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501323751.
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