Title
Internationale Unternehmenskommunikation Im Globalisierungsprozess: Eine Studie Zum Einfluss Der Globalisierung Auf Die 250 Grte,Used
Delivery time: 8-12 business days (International)
Product Description Die Anforderungen an die internationale PR von Wirtschaftsunternehmen haben sich durch die Globalisierung verndert. Ein interdisziplinres theoretisches Modell ist erforderlich, welches neben relevanten Aspekten des Globalisierungsdiskurses aus der PRWissenschaft bzw. Kommunikationswissenschaft, Aspekte des Globalisierungsdiskurses der Soziologie, den Wirtschaftwissenschaften und der Kulturtheorie integriert. Book Description Erfordert die Globalisierung eine neue Unternehmenskommunikation? From the Back Cover Die Anforderungen an die internationale PR von Wirtschaftsunternehmen haben sich durch die Globalisierung verndert. Unternehmen mssen zu jeder Zeit in der Lage sein, mit ihren komplexer werdenden Umwelten zu agieren und auf sie zu reagieren. Effizienz und Effektivitt mssen hierbei Beachtung finden. Die Antwort auf diese Anforderungen liegt in einer interdisziplinren Herangehensweise. Ein interdisziplinres theoretisches Modell ist erforderlich, welches neben relevanten Aspekten des Globalisierungsdiskurses aus der PRWissenschaft bzw. Kommunikationswissenschaft, Aspekte des Globalisierungsdiskurses der Soziologie, den Wirtschaftwissenschaften und der Kulturtheorie integriert. Der aktuelle Stand der theoretischen Anstze internationaler PR wird im vorliegenden Buch dokumentiert. Das aus der Analyse entstandene Einflussmodell internationaler PR fr international ttige Unternehmen wurde fr einige Aspekte in einer Studie mit den 250 grten in Deutschland ansssigen Unternehmen geprft. About the Author Susanne Andres promovierte am Institut fr Medien und Kommunikationswissenschaft der Universitt Leipzig mit dem Schwerpunkt Internationale PR.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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