Title
Internetgesttztes Customer Relationship Management: Internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in,Used
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Product Description Jrg Bromberger untersucht, welche Kundenbindungsmanahmen durchgefhrt werden und welchen Beitrag diese zur Verbesserung des Unternehmenserfolgs leisten. Der Schwerpunkt liegt auf der Bewertung der notwendigen unternehmensseitigen Voraussetzungen fr die Umsetzung erfolgreicher CRMManahmen entlang der Bereiche Strategie, Organisation und Informationstechnologie. From the Back Cover Text 4. Umschlagseite: Die Intensivierung des Wettbewerbs veranlasst viele Unternehmen dazu, erhebliche Investitionen in Manahmen zum (electronic) Customer Relationship Management (CRM bzw. eCRM) zu ttigen. Jrg Bromberger analysiert, welche Kundenbindungsmanahmen durchgefhrt werden und welchen Beitrag diese zur Verbesserung des Unternehmenserfolgs leisten. Die zugrundeliegende empirische Untersuchung sttzt sich auf die detaillierte Befragung der Marketingleiter von 20 marktfhrenden Unternehmen der Branchen Informationsportale, Konsumgter, Reisedienstleister, Finanzdienstleister und Informationstechnologie aus den USA und Deutschland. Der Schwerpunkt liegt auf der Bewertung der notwendigen unternehmensseitigen Voraussetzungen fr die Umsetzung erfolgreicher CRMManahmen entlang der Bereiche Strategie, Organisation und Informationstechnologie. Das CRMProzessmanagement der Unternehmen wird untersucht, systematisiert und zu einem in der Praxis anwendbaren Managementkonzept weiterentwickelt. About the Author Dr. Jrg Bromberger promovierte bei Prof. Dr. Manfred Krafft am Lehrstuhl fr Marketing der Wissenschaftlichen Hochschule fr Unternehmensfhrung (WHU) in Vallendar. Er ist Mitarbeiter bei McKinsey & Company, Inc. in Berlin.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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